Job Description

About Alinea

Alinea Invest, an AI-powered wealth management app for GenZ, raised $15.5M+ to date and just closed a Series A led by Play Ventures, with investors including Y Combinator, F7 Ventures, Worklife Ventures, Kima Ventures, Harvard, Arash Ferdowsi (Dropbox cofounder), ex-Robinhood employees. Alinea’s mission is to redefine wealth management for the next generation with AI-powered personalization tailored to every stage of your journey. Today, 1M+ investors use Alinea: 92% are female and 70% are GenZ's. The company grew 6x YoY in 2024 to $15M in net revenue run-rate with a team of 10. The startup was founded in 2021 by Anam Lakhani & Eve Halimi (Forbes Under 30) (ex Goldman, Citi), who met at Barnard College/Columbia University and have been working on the problem for 4+ years.

We make building wealth feel approachable, personalized, and community-driven. Now, we’re looking for a unicorn to help us take our product and team to the next level.

What You’ll Do

Reporting to our Head of Growth, you will be a key player expanding our user acquisition strategy.You’ll build, run and scale campaigns across platforms like TikTok, Meta, Apple Search Ads, and test into new channels, driving efficient growth and optimizing performance through data and experimentation. You’ll work cross-functionally with creative, product, and content to test, analyze, and iterate quickly. This is a high-impact role ideal for someone who’s analytical, scrappy, creative, and excited to build a category-defining brand for the next generation of investors.

Key Responsibilities

• Own and manage paid user acquisition (UA) campaigns across TikTok, Meta, ASA, and emerging channels
• Allocate marketing budgets effectively, ensuring resources are used efficiently to achieve acquisition goals. Regularly report and optimize budget allocation to meet ROAS and spend targets
• Design, launch, and optimize A/B tests across ad creatives, copy, audiences, and placements
• Assist with creative strategy by conducting deep levels of creative analysis with the ability to translate these learnings into actionable directions
• Meticulously analyze the conversion event and cost funnel, identify trends, and make data-driven decisions to enhance performance 
• Monitor and improve key performance metrics — CAC, ROAS, LTV, retention, and more
• Analyze campaign performance and share learnings with the broader team
• Collaborate with internal teams on funnel optimization and landing page strategy
• Expand our portfolio of acquisition channels with fearless testing, optimization, and reporting. Constantly research and recommend opportunities for scale and growth.
• Establish yourself as the expert in the mobile app + web user acquisition space by staying up to date on industry trends and identifying first to market opportunities. Attribution models (SKAN, Last Click, MMM, etc) are your bread and butter topics of discussion.

Requirements

• 3–6+ years of experience in user-acquisition and data-driven marketing at a high-growth consumer-focused startup or in a media strategy role at a media agency serving high-growth startups. Experience working for a fintech or mobile app company is a big plus
• Proven track record of managing and scaling $1M+ monthly paid UA campaigns with a strong grasp of performance metrics (CAC, ROAS, LTV, etc.)
• Deep experience with platforms like TikTok Ads Manager, Meta Ads, Apple Search Ads, and Google UAC
• Strong analytical skills — ability to dig into data, identify trends, and drive actionable insights
• Creative and experiment-driven — loves testing, iterating, and optimizing quickly
• Experience working with creative teams to ideate and execute compelling ad assets
• Familiarity with mobile measurement platforms (e.g. Singular) and tools like Looker and Amplitude
• Comfortable working in a fast-paced, startup environment with ambitious growth goals
• Self-starter and naturally curious, with a deep need to understand the underlying rules governing human responses to our communications in order to understand how to best communicate our message
• Highly attentive to detail

Why Join Us?

• Join a mission-driven startup revolutionizing how a generation builds wealth
• Make a direct impact on growth and product at an early-stage, high-growth company
• Competitive compensation + equity — you'll be on the cap table
• Work with a fast, smart, and collaborative team
• Shape the future of a brand used by 1M+ Gen Z investors

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