Job Description

Job Summary:

As the Store Manager, you will lead Cider’s first-ever physical retail location, setting the standard for operational excellence, customer experience, and team leadership. This is a unique opportunity to be a key player in launching and establishing our brand in the U.S. market. You will manage day-to-day store operations, drive sales, and create an engaging environment that embodies Cider’s mission and values.

Job Description:

Leadership & Team Management

• Recruit, hire, train, and retain a high-performing store team.
• Lead by example, fostering a culture of positivity, inclusivity, and collaboration.
• Conduct regular coaching sessions, performance evaluations, and team meetings.

Customer Experience

• Ensure the store delivers an exceptional and personalized shopping experience.
• Actively engage with customers to understand their needs and represent the Cider brand.
• Manage and resolve customer inquiries or complaints effectively and professionally.

Operations & Inventory Management

• Oversee all store operations, including opening/closing procedures, cash handling, and security.
• Ensure accurate inventory management, including receiving, stocking, and visual merchandising.
• Maintain a clean, organized, and visually appealing store environment.

Sales & Performance

• Drive store sales and achieve financial targets by analyzing key performance metrics (KPIs).
• Develop and implement strategies to increase foot traffic, conversion rates, and customer loyalty.
• Collaborate with the marketing team to plan and execute in-store promotions and events.

Reporting & Communication

• Prepare and present regular sales and operational reports to senior management.
• Act as a liaison between the corporate office and store team, providing feedback on customer insights and market trends.

Branding & Community Engagement

• Act as a brand ambassador, ensuring the store reflects Cider’s unique identity and values.
• Collaborate with the marketing and social media teams to create shareable, on-brand in-store content.
• Plan and host community-building events, such as styling workshops, influencer meet-ups, and pop-ups.
• Build relationships with local influencers, bloggers, and other partners to enhance Cider’s visibility in the NYC/Los Angeles market.

Social Media Integration

• Encourage customers to engage with Cider on social media by creating Instagram-worthy moments in-store.
• Monitor and share customer feedback from social channels to the corporate team.

Job Requirements:

• 3–5 years of retail management experience, preferably in fast fashion or lifestyle brands.
• Proven ability to inspire and lead a team in a dynamic retail environment.
• Strong understanding of retail operations, including POS systems, inventory management, and loss prevention.
• Comfortable working in a fast-paced environment with a start-up mindset.
• Familiarity with retail technology tools and social media platforms.
• Passion for delivering outstanding customer experiences.
• Excellent verbal and written communication skills. Chinese language skill is a plus.

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