Paid Media Specialist (Google Ads and Paid Social) Job at Darwill, Oakbrook Terrace, IL

enNvbnZCUEwyWEZmNThQTXljYUhDVkdvQ3c9PQ==
  • Darwill
  • Oakbrook Terrace, IL

Job Description

Digital Media Buyer

Location : Oakbrook Terrace, IL

Reports to : Director, Digital Services

About Us

Darwill is a third-generation, family-owned performance-based marketing powerhouse based in the western suburbs of Chicago, IL. Since 1951, we’ve been impressing clients of all sizes and industries with our proven direct marketing solutions.

What’s our secret sauce? We're not just a one-solution marketing company; we're a full-service, dedicated partner! From omnichannel strategies to eye-opening data insights, response-inducing creative, seamless production, and sophisticated reporting tools – we've got it all!

Our Mission: To empower national and local businesses through performance-based marketing by executing complex location-based data-driven campaigns, leading to increased sales, sustainability, and an improved return on investment.

At Darwill, we don't just build marketing campaigns; we create a culture of success and positivity! We value respect, collaboration, empowerment, and giving back to the community. We're a team of spirited individuals working together to redefine client success.

Apply now, and let's embark on a thrilling adventure together! Your next chapter begins at Darwill.

Job Description:

Are you a savvy digital marketer who is eager to make a meaningful impact? Do you thrive in fast-paced environments where every day brings new challenges and opportunities? We're seeking a talented Digital Media Buyer to join our growing digital team! As a key player on our digital team, you’ll take ownership of crafting and executing cutting-edge paid media strategies across various digital channels. This role offers an exciting opportunity to work with a wide range of clients, harness the power of data to steer digital strategy, collaborate with an amazing team, and join a friendly, family culture. If this sounds like a fit for you, apply today.

Responsibilities/Essential Functions:

  • Craft and Execute Social Media Magic: You'll be the architect behind our paid social media strategies, designing captivating campaigns that resonate across digital landscapes from social media, search, display, and more.
  • Command Each Step of the Campaigns: Take charge of digital advertising campaigns from start to finish. Oversee each step of execution including tracking creative performance, optimization, and daily updates to improve performance.
  • Manage Local Campaigns: Be the captain of our local campaigns. Manage them with finesse by optimizing budgets, lead volume, and quality targets.
  • Dive into Data: Decipher data, analyze campaign performance metrics and make data-driven recommendations. Guide us in optimizing and improving campaigns while identifying any new opportunities.
  • Collaborate with Internal Teams: Join forces with our creative team, marketing managers, and account managers to ensure every aspect of the campaign is finely tuned for maximum execution.
  • Follow Compliance and Best Practices: Ensure campaigns sail smoothly within advertising regulations and industry standards.
  • Experiment and Test: Embark down new trails with A/B testing and experimentation. Unlock insights that will help drive continuous refinement of targeting strategies, creativity, and messaging to improve campaign performance.
  • Pixel Perfectionist: Master the art of pixel placement, conversion tags, and other tracking mechanisms across digital realms. Ensuring every pixel is in its place to capture accurate data to measure each campaign.
  • Quality Assurance Master: Put on your QA hat and conduct rigorous testing to verify the functionality and accuracy of tracking pixels and tags. Ensure pixels and tags work prior to campaign launch and throughout the campaign lifecycle.
  • Digital Documentation: Chronicle your digital adventures with meticulous documentation of tracking implementations, testing procedures, and troubleshooting workflows. This documentation will guide our best practices and standards across the organization.

Qualifications:

  • Bachelor’s degree in Marketing or similar field
  • 2-5 years of experience in media buying
  • Proven PPC/SEM experience
  • Proven paid social experience
  • Demonstrated ability to drive results and achieve key performance indicators (KPIs) such as return on ad spend (ROAS), cost per acquisition (CPA), and conversion rates
  • Experience in the Healthcare, Home Services, or Automotive industries is a plus
  • Knowledge of SEO principles and practices and their benefits for integrated marketing strategies
  • Knowledge of ranking factors and search engine algorithms
  • Ability to analyze data from search engines, analytics, and internal data, and make actionable decisions and recommendations
  • Adaptability and willingness to learn in a constantly evolving digital marketing landscape
  • Ad copywriting experience
  • Understanding of UTM parameters
  • Proficiency with GA4

Job Tags

Local area,

Similar Jobs

Expert Technology Services

SharePoint SPFx Developer Job at Expert Technology Services

 ...POSITION SharePoint SPFx Developer LOCATION 100% Remote must be local to MI, OH, IN, IL, WI, KY DURATION 12 months INTERVIEW TYPE Video VISA RESTRICTIONS None REQUIRED SKILLS 3-5 Must... 

GDIT

Deputy Program Manager Job at GDIT

 ...requirements throughout the period of performance, ensuring a high-quality customer experience for U.S. Customs and Border Protection (CBP) Leads the Program Management Office and interfaces with the Contracting Officer's Representative (COR) and Government Program... 

IHOP

Waiter/Waitress Job at IHOP

Main Responsibilities of a Waiter/Waitress: Taking orders and delivering food and beverages. Helping guests with menu recommendations. Providing exceptional customer experience. Waiter/Waitress Job Description: Our restaurant is looking for a waiter/waitress... 

Ameriship Parcel Delivery

Cargo Van Delivery Drivers Job at Ameriship Parcel Delivery

 ...Job Details: Position: Delivery driver( Cargo van required ) Pay: $100 - $200 per day(paid per delivery) Job Type:Independent Contractor/Courier Schedule: Monday-Saturday Locations: Jacksonville, Orlando, Tampa, Fort Myers, Miami, West Palm Beach Job... 

Kwong Kow Chinese School

School Principal Job at Kwong Kow Chinese School

 ...Job Summary OVERVIEW Founded as a Chinese language school in 1916, the Kwong Kow Chinese School (KKCS) currently offers academic...  ...educator, administrator, and ambassador as its School Principal to sustain its strong service to Boston area families, and to lead...