Senior Manager, Media Planning
Reports To: Head of SF Media
Location: New York | Hybrid or Fully Remote
Who we are
StrawberryFrog is a marketing and advertising agency that helps brands move with purpose, from where they are to where they want to go. Since our founding in 1999, we've grown to become the world's most admired purpose activation expert, providing clients with strategic and creative excellence that makes the world take notice.
StrawberryFrog has been recognized as one of Fast Company's Most Innovative Companies and won AdAge Small Agency for the Year Purpose:Gold. We're known for our unique approach to branding and marketing strategy, with a philosophy we call 'Movement Thinking.' Instead of traditional advertising methods that focus purely on product attributes, we create social and cultural movements around brands, connecting them with broader human values, emotions, and community behaviors.
Every brand has a purpose. Not every brand has the guts to act on it. Our approach activates brand purpose on a deeper level, fostering loyalty and advocacy by aligning the brand's values with those of its customers. We don't just sell products or services—we instill a sense of purpose and belonging, mobilizing consumers and galvanizing employees.
Our innovative suite of services includes:
For over 25 years, we've stayed true to our founding purpose: Creativity for Good. This means delivering exceptional work and positive impact for our clients, fostering growth for our team members, and contributing to positive societal change. Today, we partner with visionary leaders - CEOs, CHROs, and CMOs - to transform and grow their organizations by energizing and engaging people both inside and outside their companies.
While we don't aim to be the biggest, we strive to be a jewel. We don't just move in any direction—we move with purpose.
Role OverviewWe're looking for an experienced and personable Media Manager to join our growing team of media provocateurs. In this role, you'll be responsible for planning, executing, and optimizing multi-platform media campaigns. You'll work closely with our internal team and clients to deliver campaigns that drive measurable impact.
This is an opportunity for someone who thrives in a fast-paced environment, loves media strategy, and can juggle multiple projects.
Key Responsibilities
Develop and manage strategic media plans across multiple channels (digital, TV, radio, print, OOH, social, programmatic, etc.).
Collaborate with account, creative, and analytics teams to ensure campaigns align with brand objectives and KPIs.
Negotiate rates, placements, and added-value opportunities with media vendors and partners.
Execute media buys, monitor campaign performance, and optimize to meet or exceed goals.
Analyze campaign results and prepare insightful performance reports and recommendations.
Stay current on media trends, platform updates, audience behaviors, and competitive activities.
Manage budgets, pacing, and billing accuracy across campaigns.
Build and maintain strong relationships with media vendors and platform representatives.
Support new business efforts through media research, audience insights, and plan development.
Qualifications
3–5 years of media planning and buying experience (experience at an agency that we've heard of is preferred).
Strong understanding of both traditional and digital media landscapes.
Proficient with media platforms and tools (e.g., Google Ads, Meta Ads Manager, DSPs, Nielsen, Comscore, etc).
Analytical skills — comfortable working with data to tell a non-bedtime story.
Excellent negotiation, project management, and communication skills.
Highly organized, detail-driven, and comfortable managing multiple deadlines.
Bonus Skills
Experience with a broad-base of platforms (TikTok, CTV, programmatic audio, retail media networks).
Media certifications that suggest you might know what you're doing (Google, Facebook Blueprint, The Trade Desk Edge, etc.).
Paid social media buying experience.
Location
Office based in NYC, but open to hybrid/fully remote
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