Marketing Manager Job at Robert Half, Horsham, PA

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  • Robert Half
  • Horsham, PA

Job Description

We are seeking a dynamic and experienced Marketing Manager to join our client in the Horsham, PA area- 3-4 days per week in the office . Candidate must have B2B software industry experience. This role is ideal for a results-oriented professional with a passion for B2B marketing, lead generation, and campaign management.

Responsibilities:

  • Contribute to the creation and execution of quarterly and annual marketing plans, including innovative campaigns designed to generate marketing-qualified leads (MQLs)
  • Implement strategic marketing plans targeting key accounts and contacts through email campaigns, social media, webinars, content marketing, account-based marketing (ABM), and more
  • Work closely with Sales, Support, Product Management, and other departments to align marketing efforts with organizational goals
  • Lead the development, execution, and optimization of marketing campaigns, ensuring consistency in messaging across all channels and materials
  • Manage logistics and execution for conferences and trade shows, ensuring all assets and timelines are aligned for successful participation

Qualifications:

  • Bachelor's Degree in Marketing, Communications, Business or related field
  • 5+ years of experience in marketing, with a strong focus on digital marketing, lead generation and campaign execution
  • B2B Software industry experience
  • Proficiency with Salesforce.com, Account Engagement (Pardot), WordPress, SEMRush
  • Proven experience developing and executing multi-channel marketing strategies

Job Tags

3 days per week,

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