Job Description

Marketing Communications Manager

Arclin is looking for a dynamic, highly motivated Marketing Communications Manager with a strong and varied skill set. Reporting into the Vice President of Brand & Marketing, this position will help define our communications strategies and drive implementation. You will manage and evolve our communications plans, including those for brand awareness and new product introductions. You will build communications tools and campaigns aligned with our product roadmap and partner with our internal teams to identify opportunities to increase engagement, drive awareness, inspire trial and provide thought leadership. The candidate will develop promotional strategies and content aligned to our business goals and tailored to our customers’ journeys.

To be successful in this strategic role, you must have experience in building brand awareness and communicating compelling value propositions to different segments and personas. Experience in flexing your communications muscles to develop case studies, create thought leadership, develop targeted product campaigns, and design compelling demand generation tactics is key. You must be able to strategize, execute and measure results to achieve optimum results. The ideal candidate will be an experienced, multi-talented marketer with a broad skill set who is excited and well-equipped to be part of a collaborative, fast-paced environment.

Job Responsibilities:

• Develop and execute marketing strategies, campaigns, and programs to meet our brands’ goals, including developing inbound and outbound marketing plans, making data-driven decisions, and utilizing digital platforms to achieve marketing objectives.
• Craft and execute effective communication strategies and campaigns to build brand awareness and engage with target audiences.
• Lead the execution of marketing communications plans including management of content calendars
• Develop content for Arclin communications across various channels including social media, email, print, website, advertising, tradeshow assets and materials, customer communications, press releases, etc.
• Coordinate with external agencies, such as PR agencies or graphic designers, to direct and oversee the creation of marketing materials and content to ensure clear and proper translation of the Arclin mission.
• Turn value propositions into strong messages for all customer segments.
• Ability to translate complex processes or information into consumer-friendly content.
• Ensure consistency in Arclin branding and messaging across all channels internally and externally.
• Lead the execution of marketing programs from start to finish, driving collaboration to achieve alignment, leveraging internal support and external resources when needed.
• Develop creative briefs to clearly outline objectives and mandatories.
• Collaborate with internal teams to develop and execute marketing campaigns and tactics to target specific customer groups to increase awareness, engagement, and pipeline value.
• Monitor and ensure operation within assigned budget.

Job Requirements:

• Excellent written and verbal communication skills
• Strong understanding and experience creating marketing communications strategies tailored to multiple sales channels
• B2B experience preferred
• Bachelor’s degree in marketing, communications, or related field
• 4-6+ years relevant marketing experience
• 3+ years of content creation in industrial or B2B markets
• Effectively collaborate and lead in a professional manner with external agencies, internal stakeholders, influencers, customers, media representatives, etc.
• Demonstrate flexibility and adaptability

Preferred skills and qualifications:

• Strong and demonstrated project management skills
• Strong PowerPoint skills
• Experience with marketing automation / CRM tools such as Salesforce.com is a plus
• WordPress experience is a plus
• Public/Media relations experience a plus
• Attention to detail, bias toward action and sound judgement

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