Marketing Communications Manager
Arclin is looking for a dynamic, highly motivated Marketing Communications Manager with a strong and varied skill set. Reporting into the Vice President of Brand & Marketing, this position will help define our communications strategies and drive implementation. You will manage and evolve our communications plans, including those for brand awareness and new product introductions. You will build communications tools and campaigns aligned with our product roadmap and partner with our internal teams to identify opportunities to increase engagement, drive awareness, inspire trial and provide thought leadership. The candidate will develop promotional strategies and content aligned to our business goals and tailored to our customers’ journeys.
To be successful in this strategic role, you must have experience in building brand awareness and communicating compelling value propositions to different segments and personas. Experience in flexing your communications muscles to develop case studies, create thought leadership, develop targeted product campaigns, and design compelling demand generation tactics is key. You must be able to strategize, execute and measure results to achieve optimum results. The ideal candidate will be an experienced, multi-talented marketer with a broad skill set who is excited and well-equipped to be part of a collaborative, fast-paced environment.
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