Job Description

Job Title: Head of eCommerce & Digital

Location: Remote

Department: Revenue

Reports To: Sun Home Co-Founders

About Us

Sun Home’s mission is to help people feel better, look better, and live longer. We are one of the fastest-growing eCommerce companies in America, focused on delivering premium wellness products directly to consumers across the U.S. With a customer-first philosophy and a high-growth roadmap, we are building a brand rooted in quality, transparency, and innovation. As we scale, operational excellence remains central to our success.

The Role

We are seeking a Head of eCommerce & Digital capable of owning the full eCommerce funnel - from driving traffic to converting and retaining customers. You will lead the development and continuous optimization of our Shopify storefront, manage digital and email marketing efforts, and partner closely with cross-functional teams to deliver a seamless, high-converting online experience.

This role is ideal for a strategic self-starter who thrives in a lean environment and enjoys rolling up their sleeves across strategy, execution, and performance analysis. You must be a doer with a DIY attitude, someone who can manage everything themselves from day one. Over time, this role will evolve into leading and building out a high-performing eCommerce and digital team.

Key Responsibilities

Ecommerce Platform Management

• Own the redesign and implementation of our new website (first key objective for this role) 
• Own the performance, functionality, and user experience of the Shopify storefront
• Identify and implement optimizations for conversion rate, site speed, navigation, mobile performance, and merchandising
• Ensure website scores via PageSpeed are at least 80+ on mobile 
• Manage and prioritize Shopify app integrations, third-party tools, and site development projects in coordination with designers and developers
• Manage, maintain, and setup SKUs and collection pages 
• Ensure all aspects of the website are SEO optimized 
• Maintain a fiscally minded approach in decision-making, ensuring alignment with company goals and profitability targets
• Lead high-impact ad hoc initiatives from the co-founders or VP of Strategic Initiatives, focused on optimizing the website and eCommerce ecosystem
• Own all major sales dates, ensuring seamless alignment across website content, promotions, and marketing campaigns 

Mobile app

• Own the Sun Home mobile app technology, design, interface, and capabilities with the goal of increasing user adoption and subscription acquisition 
• Work cross-functionally with our mobile-app development agency to optimize UI/UX and app features 

Digital Marketing

• Analytical and performance driven mindset when it comes to executing and managing marketing strategies 
• Oversee performance marketing strategy and execution across all direct response channels (paid search, paid social, retargeting, email, direct mail, influencer, and affiliate channels (with internal or external support) 
• Identify and execute key marketing strategies to help increase ROAS and incremental revenue 
• SEO veteran with proven methodologies on and off-site to improve our organic rankings across the search engines 
• Proficient skillset to run acquisition channels in-house if needed 
• Analyze and optimize ad spend and campaign performance to maximize ROI and CAC:LTV ratios
• Collaborate on creative briefs and ensure alignment between brand, product, and performance goals

Email & Lifecycle Marketing

• Highly skilled in configuring, executing, and analyzing campaigns in Klaviyo 
• Work directly with our email marketing agency to identify monthly topics, approve email drafts, optimize flows, etc.
• Work cross-functionally with internal support and operations teams to ensure pre and post purchase flows are optimized 
• Own the customer journey via email and SMS, including segmentation, automated flows, and promotional campaigns
• Monitor KPIs like open rate, click-through rate, conversion, and unsubscribe rate to continuously improve lifecycle performance

Data & Analytics

• Masterful in Google Analytics, TripleWhale, and native ad platforms (Meta, Google, etc)
• Track and report on key eCommerce KPIs including traffic, conversion rate, average order value (AOV), customer acquisition cost (CAC), and return on ad spend (ROAS)
• Use data to drive iterative improvements across the funnel and identify new growth opportunities

Cross-Functional Leadership

• Partner with Creative, Operations, and Customer Experience teams to ensure consistent brand presentation and end-to-end customer satisfaction
• Support product launches and seasonal campaigns with eCommerce planning and execution
• Evaluate and manage relationships with eCommerce vendors, agencies, and freelancers
• Serve as a key stakeholder and subject matter expert in technological improvements, including software implementations and business application integrations

Qualifications

• 7+ years of eCommerce and digital marketing experience, including direct management of a Shopify storefront
• Proven track record in digital marketing, conversion rate optimization (CRO), and performance analytics
• Hands-on experience with email marketing platforms (e.g., Klaviyo), Google Analytics, and Shopify apps
• Strong project management skills and comfort balancing strategy and execution
• Data-driven mindset with a focus on testing and optimization
• Experience in a growth-stage or startup environment strongly preferred

What We Offer

• A pivotal leadership role at one of America’s fastest-growing companies - on a mission to help people feel better, look better, and live longer.
• A fully remote work environment with flexible hours and attractive PTO schedule 
• Competitive compensation and benefits
• Opportunities to grow with the company and shape its eCommerce future

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