Digital Analyst Job at Shift Digital, Birmingham, MI

emNnaHZSUEQySFJRNHNQTnhjR0VCbHl0REE9PQ==
  • Shift Digital
  • Birmingham, MI

Job Description

Digital Analyst

About the Role

We are seeking a data-driven, client-focused Digital Analyst I or Digital Analyst II (dependent on skillset) to join our growing Advanced Analytics team. In this role, you’ll work across a range of datasets—covering everything from digital advertising and website performance to dealership sales and customer leads—to uncover insights that drive strategy and improve performance.

You’ll be responsible for analyzing data, identifying trends, crafting recommendations, and presenting your findings to both internal stakeholders and external clients. The ideal candidate is highly analytical, fluent in Power BI, and comfortable translating data into clear, impactful stories that guide decision-making.

Key Responsibilities

  • Analyze performance data across key areas such as website behavior, digital advertising, lead activity, inventory, and vehicle sales
  • Use Power BI to build, automate, and maintain dashboards and reports
  • Identify trends, uncover root causes, and develop insights that answer strategic business questions
  • Present findings and recommendations to clients and internal teams through written summaries and live presentations
  • Collaborate with account teams, subject matter experts, and clients to support campaign analysis, optimization strategies, and measurement planning
  • Produce recurring and ad hoc reports with a strong focus on clarity, impact, and usability

Examples of Impactful Projects

  • Analyzing which vehicles generate high digital lead volume but low conversion to sale
  • Evaluating traffic sources to determine which channels are most effective in driving quality leads
  • Identifying gaps in inventory that are limiting sales potential based on demand signals
  • Recommending changes to messaging or spend strategy based on performance trends

Qualifications

  • 1–6 years of experience in a data analytics or business intelligence role
  • Proficiency in Power BI is highly valued , including data ingestion, data modeling, DAX-based measures, and visualization
  • Strong analytical skills with the ability to identify patterns and extract actionable insights from complex datasets
  • Excellent communication and data storytelling skills—must be comfortable presenting to clients and leadership
  • Proficiency in Microsoft Excel and PowerPoint
  • Bonus skills: SQL, statistical modeling, or experience in the automotive or digital marketing industry

Job Tags

Similar Jobs

DwyerOmega

* Warehouse Associate - Packer Job at DwyerOmega

 ...pallets and collect weight and dimension data for shipping. What You'll Bring High School diploma or GED. One plus years of warehouse experience is required! Ability to operate a pallet jack (we can train the right candidate!). Physical ability to lift up to... 

Re Focus LLC

SRE background infrastructure engineer Job at Re Focus LLC

 ...java based technologies is very nice NOT looking for a developer, but needs to be able to write scripts. automation mindset SPLUNK, AppDynamics, thousand eyes, Azure stack, bigpanda for consolidating, Personality MATTERS, needs to be approachable... 

Yeehe

Game translators from Chinese to Japanese/Korean Job at Yeehe

 ...4) Responsible individual willing to take part in a growing family. 5) Chinese level Native or near-native quality. Japanese or Korean is your native language. Responsibilities1) translate games (Chinese-Japanese/Korean pair)2) Responsible for ensuring the product... 

Expedia, Inc.

Principal Design System PM — Flexible Work Model Job at Expedia, Inc.

A leading travel technology company seeks a Principal Product Manager for their Design System. This role requires over 12 years of product management experience with a focus on consumer-facing platforms. Responsibilities include leading design system strategy, ensuring ...

Truck Staffing

CDL A Driver Job at Truck Staffing

 ...Job Summary: We are seeking a reliable and skilled CDL A Truck Driver to join our team. The ideal candidate will be responsible for transporting goods safely and efficiently using various types of trucks, including tractor-trailers, dump trucks, and roll-off trucks...